Showing posts with label Charles Eames. Show all posts
Showing posts with label Charles Eames. Show all posts

Wednesday, June 26, 2013

Web of Connections: Indian Design education with influences from the HfG Ulm

Web of Connections: Indian Design education with influences from the HfG Ulm


I was invited to write a reflective piece on the connections between the design pedagogy of the National Institute of Design, Ahmedabad and that of the HfG Ulm to be included in a proposed issue of the Bauhaus Dessau Foundation’s magazine issue that would look back at the impact of the Bauhaus and Hfg Ulm on the Tropical nations of the world long after both these German schools were shut down for different reasons. I have been researching their connections with India for many years and this invitation gave me an opportunity to continue my research a bit deeper into the connections between the schools. I interviewed four former NID faculty who had studied and worked closely with faculty from HfG Ulm in the early 60’s when the NID was being founded at Ahmedabad and used this to build my paper. Interesting new facts were revealed in these interviews and we will need to do more before we have a deeper understanding of the real influences and how these have shaped the foundation of design education in India.

My paper was not carried in the Bauhaus 5 – Tropics issue released in June 2013 but on pages 76 to 79 they carried a brief interview with me about a set of questions that their editors had set for me to respond. However, they have also provided a link to my blog “Design for India” www.designforindia.com and their own website at www.bauhaus-online.de  for extracts from my paper that is reproduced below in full text.
Image: Paramanand Dalwadi, H Kumar Vyas, Gajanan Upadhayay and Jayanti Panchal — all former Faculty of NID who had close connections with HfG Ulm in the 60’s and later.

Web of Connections: Indian Design education with influences from the HfG Ulm

M P Ranjan
Professor – Design Chair, CEPT University, Ahmedabad

Paper prepared at the invitation of the Bauhaus Dessau foundation for inclusion in "Bauhaus 5 ‑—Tropics" magazine. in June 2013

Prelude
In his 1999 article titled – The “Ulm Model” in the Periphery – Gui Bonsiepe discussed the various manifestations of the “Ulm Model” especially its reach and establishment In India in the process of bringing design education to India. He states – “HfG influences had a part in the founding of the National Institute of Design (NID) at Ahmedabad in India, where HfG faculty members gave guest courses (Hans Gugelot, Herbert Lindinger, Wolfgang Siol, Christian Staub and others). These institutions based themselves in policy, design, curriculum and teaching methods (problem based learning in design courses), on the experience of the HfG. This experience was brought to them through contacts with HfG faculty members, through Ulm alumni who came there to teach, and also through the publications of the HfG, especially the magazine Ulm.” This statement from “Ulm Design” (1999) provided the setting for me to research deeper the connections between HfG Ulm and NID in the early years as well as in contemporary times particularly in the context of the invitation from the Bauhaus Dessau Foundation who are setting up a retrospective of the exhibition that had been shown in Calcutta in 1922 that included works of the Bauhaus of which very little is known here in India in the context of the arrival of modern design and its taking roots here in India. Little is also known about the various connections between the HfG Ulm and NID and I used this occasion to try and correct these lacunae.

Image: HfG Ulm Faculty (from top left clockwise) — 1. Visiting faculty at HfG Ulm and at NID - Charles Eames. 2. Hans Gugelot with architecture students at NID in 1965, 3. Horst Rittel author of "wicked problems" and 4. Tomas Maldonado author of "Design, Nature, Revolution".

I had detailed interviews and video recorded four former NID faculty who had substantial contact with Ulm and Ulm faculty in the 60’s and 70’s and these interviews as well as other resources and information available with me I proceeded to build the final article. I interviewed Kumar Vyas who started the Product Design Programme at NID in 1966 after spending 11 months at Ulm in Gugelot's office in 1965-66, Paramanand Dalwadi who set up the NID Photography Department was a student of Christian Staub at NID in 1963-66 and Wolfgang Siol at Ulm in 1970. Gajanan Upadhayay started the Furniture Design activity at NID and worked with Hans Gugelot during his brief visit in 1965 and finally Jayanti A Panchal who also worked with Hans Gugelot in 1965 on the tangential fan project at NID and later went to Gugelot office in 1970-71 as a product-engineering designer. All of them had intense interactions with Prof Hans Gugelot when he visited NID in 1965. As we know Hans Gugelot passed away in 1965 some time after his return from India but not before he had set up the faculty training exposure programme for Kumar Vyas to undertake at Ulm over 11 months in 1965-66. I also got in touch by phone with Prof Sudha Nadkarni in Mumbai and reviewed his papers for the Ulmer Model Exhibitions in 2010 at Ahmedabad and Bangalore. Sudha Nadkarni studied at HfG Ulm from 1962 to 1966 and came back to India to work at NID 1966 to 1969 and then went on to set up the Industrial Design Centre at IIT Bombay in 1970. Kirit Patel of CEPT University had apprenticed in Frei Otto's studio in the 80's and this interview too provided insights about the approach to design that was followed by one of the prominent guest faculty at HfG Ulm.

Herbert Lindinger in his forward to the book “Ulm Design” tells us that the HfG Ulm had been through six phases of development and before the NID teams interacted with them they had already developed a critical approach to design education and design theory that was well documented and disseminated by the Ulm magazine 1 to 21 from 1955 to 1968. He states – “The third phase, 1956-58, was dominated by the teaching of Otl Aicher, Maldonado, Gugelot and Vordemberge-Gildewart. These instructors tried to build a new and markedly closer relationship between design, science and technology. This was the first manifestation of the Ulmer Modell, the Ulm model, which has lost none of its relevance. The HfG evolved a model of training that aimed to give designers a new, and rather more modest and cautious, understanding of their own role. As design was now to concern itself with more complex things than chairs and lamps, the designer could no longer regard himself, within the industrial and aesthetic process in which he operated, as an artist, a superior being. He must now aim to work as part of a team, involving scientists, research departments, sales people, and technicians, in order to realize his own vision of a socially responsible shaping – Gestaltung – of the environment. Under Maldonado, a new Basic Course came into being, which broke away more and more clearly from Bauhaus concepts and absorbed the lessons of perceptual theory and semiotics.”

The National Institute of Design (NID)
It was this Basic Course that Kumar Vyas understood deeply at Ulm and introduced to the new batch of Product Design students when the Postgraduate course was offered to graduate engineers in 1967. The NID documentation from 1964-69 shows examples of the Basic Design assignments as well as the early projects and the methods used in these projects that echo the Ulm paradigm as well as the muted shades of grey and colours that were a hallmark of the HfG Ulm way. According to him, while the spirit of Ulm may have directed the assignments a lot of innovations were brought into the teaching to meet local needs and challenges. I joined NID as a student in the postgraduate programme in Furniture Design in 1969 and Kumar Vyas, Sudha Nadkarni and Rolf Misol conducted the interview. While the Furniture Design projects that started from day one were formulated by Misol and his teacher and chief consultant, Arno Votler, the Basic Design assignments conducted by Kumar Vyas were the same as those done by the Product Design students. The evening discussions that we had with the Product Design students and those from Graphics and Textiles did show different threads of pedagogy that were being explored at NID by the various departments and each was informed by the specific positions of the selected consultants and visiting faculty who were involved in these programmes. While Product Design was based on Ulm the Graphic Design programme was modeled after the Swiss school at Basel and the Textile Design programme came from Cranbrook and the Scandinavian traditions of weaving. Furniture Design and Ceramic Design had German consultants to set the curriculum and to conduct the early programmes. Arno Vottler and Hans Theo Baumann developed the Furniture Design and Ceramic Design programmes respectively.


Image. H K Vyas conducting class at NID in 1967 and Exhibition at NID of basic design work done in the first Product Design programme in 1969 and GIRNAR scooter designed by H K Vyas and Sudha Nadkarni with J A Panchal in 1969.

NID too had a large number of visiting consultants and guest faculty members in the formative years and many were involved in project work where students actively participated. The first of a string of major exhibition and multidisciplinary projects was the designing of the Nehru Exhibition and in 1964 the entire team of faculty and students in the Graphic Design and Architecture programmes were involved with the team from Eames Office and this helped set up a very vibrant work culture at the new Institute located in a building that was designed by Le Corbusier where NID had access to the loft spaces which had been suitably modified to start the school of design and host its activities till the new building was made ready across the street at Paldi in Ahmedabad. Gautam and Gira Sarabhai with their vast network of contacts in the art and design community worldwide were able to attract the best talent available to Ahmedabad and with the generous grants from the Ford and Rockefeller Foundations the talent pool, that they assembled reads like a who’s who of world design and the students and faculty were exposed to these ideas and work methods. This procession of international talent continued well into the late 80’s with the support of the development grants from the United Nations Industrial Development Organisation (UNIDO). The first UNIDO- ICSID conference on Design for Development was held at NID Paldi campus and at IDC in Mumbai in 1979 and amongst the speakers were Victor Papanek and Gui Bonsiepe along with designers from Europe, Asia and Latin America. I mention this here since NID had been evolving internally as well towards development oriented design action and there was much discussion at the Institute on what would be an appropriate of design action for a country like India and these debates continued to impact the education programmes at the Institute over the years.

Hans Gugelot and Product Deign
For the formulation of the Product Design programme Kumar Vyas was asked by Gautam and Gira Sarabhai to stop by at HfG Ulm in early 1965 on his way back from the opening ceremony of the Eames designed Nehru Exhibition that opened in New York. This halt at the HfG Ulm turned out to be quite significant for the NID’s Product Design programme. Kumar Vyas met Hans Gugelot there and it was agreed that Gugelot would travel to India and help in the formulation of the new programme for the NID. Gugelot traveled to India in the summer of that year and spent a little over two weeks working with NID designers and craftsmen to develop the new pedestal model of the tangential fan with Kumar Vyas and Jayanti A Panchal and with Gajanan Upadhayay a range of furniture using wooden strips in a T section arrangement and canvas and plywood strips inserts for stiffness. The model making for the tangential fan was made by the legendary Haribhai, a Guajarati craftsman and carpenter of fine skills and an amazing ability to make models in a wide range of materials, plastics, metals and woods. The wooden furniture system was detailed and developed by Gajanan Upadhayay and he made the full set of scale models as well as the prototypes himself. Gugelot returned to Ulm but passed away before Kumar Vyas could commence his planned training programme at his office in Ulm. Kumar Vyas did however travel to Ulm and work under the guidance of Herbert Lindinger at HfG Ulm and Horst Diener at the Gugelot office where he spent the next ten months understanding the Ulm approach to design education and practice. He also met and befriended Sudha Nadkarni at HfG Ulm and this set the stage for the next level of partnership since Nadkarni joined NID as a faculty and designer and worked there from 1966 to 1969 before moving to Bombay to set up the IDC as part of IIT Bombay. Jayanti A Panchal traveled to Ulm in 1974 to work in Gugelot’s office under E Reichl and Horst Diener and during this period worked on many ongoing projects of the office as a design engineer.

Christian Staub and Wolfgang Siol – Photography at NID
Photography Department at NID was set up by Christian Staub who lived in Ahmedabad for three years and trained the early students at NID including Paramanand Dalwadi who became the main photography faculty at NID after his period of training at NID under the mentorship of Christian Staub. Dalwadi recalls that period with warmth and deep respect for his classical perfection in his work. Staub introduced Dalwadi to the finer aspects of photography, camera work as well as lab and darkroom techniques and in his own words gave him confidence to teach the subject as well as carry out complex professional tasks in studio and architectural photography using various formats that were available at NID. The assignments were all refined at HfG Ulm these formed the basis of teaching at NID as well. In 1969-70, Dalwadi was deputed for training at Ulm under Wolfgang Siol for four months and there he had complete access to the equipment in the studio although he arrived as an apprentice from India. This gave Dalwadi insights into the Ulm classic techniques of “isometric photography” that was achieved by perspective correction and appropriate camera position in relation to the subject, unwritten rules of composition learned by practice and attention to detail. He had another occasion in 1974 to return to Siol’s studio and spend one month there to be immersed in the studio practice as a refresher dose. Dalwadi had joined NID as a student in 1963 and he started teaching at NID and built his own reputation as one of India’s leading photographer and teacher.

Guest Teachers at HfG Ulm and at NID
Herbert Lindinger tells us – “The HfG was planned as a place for experiment, an institution open to new hypotheses, theories, and development, in itself the enormous preponderance of guest instructors (around 200) as opposed to permanent faculty members (20) led to a sustained dynamic, a constant state of mental unrest. The list of those guest instructors, then still young and largely unknown, now looks like a Who’s Who of science, literature and art.” Lindinger visited NID in 1970 to review the new curriculum for the undergraduate programme that was started then.

Klaus Krippendorff whom I met at the IDSA conference in 2006 writes about his experiences at Ulm where the visiting lecturers and faculty included Charles and Ray Eames (1955 and 1958), Buckminister Fuller, Bruce Archer and Horst Rittel, his favorite teachers. Krippendorff’s paper of 2008 states – “The school seemed to look for students who connected intellectual, cultural, political and technological conceptions and willing to act.” He also has a comment on the politics of the HfG Ulm and he states – “Perhaps the lack of appreciation of the virtues of higher education by the design faculty explains at least part of its shortsighted politics.” This seems to be true of NID as well as other design schools in India where a lack of scholarship and publication is sometimes seen as a virtue.

In later years both NID and IDC managed to obtain UNDP funding and faculty from both schools revisited contacts from HfG Ulm as pert of their training programmes and guest faculty from HfG Ulm also came to India as UNDP consultants to bring a renewed level of exchange between these organisations. Detailing these will need additional research that I hope will be done in the near future by Indian as well as German scholars. These experts include Kohei Suguira from Tokyo, Herbert Ohl, Herbert Lindinger, and Gui Bonsiepe. I also had a conversation with my colleague, Kirit Patel at CEPT University to explore his contacts with Frei Otto and his team at IL, Stuttgart. Frei Otto was an active guest faculty

The Ulm Journals at NID Library
Tomas Maldonado and Gui Bonsiepe provided intellectual leadership to several generations of Indian students as well as faculty at both NID as well as IDC through their sustained efforts to publish the HfG Ulm Journals and books in later years that were followed with awe and respect. NID Library had a bound volume of these and many of the assignments documented here were also followed explicitly at NID as well as at IDC over the years. For instance in Ulm Journal 10-11, Maldonado and Bonsiepe argue for a unique position for design and design thinking in a world dominated by science. This is a position that we are still to resolve and in my view an important debate that will continue to attract research attention for years to come. I met Bonsiepe on his several visits to India and also Maldonado when I made a visit to Milan in 2010 and I interviewed him on a number of research questions that I had in mind that stemmed from his perceptive writings.


Image. Look Back Look Forward workshops were conducted at Bangalore and Kolkatta in 2010 to accompany the traveling exhibition of the HfG Ulm work and design pedagogy. These workshops looked at the impact of HfG Ulm on design pedagogy in India and at basic design education in particular. Prof M P Ranjan (sitting on the Ulmer Stool) chaired the two conferences along with Suchitra Balasubramanian, Prof Sudha Nadkarni and Prof Kumar Vyas (seen above) were keynote speakers at the Bangalore event while Prof Kirti Trivedi delivered the keynote at Kolkatta.

In 1994 Kirti Trivedi of IDC approached me at NID to obtain Xerox copies of Ulm Journals in the NID Library. He used these as a backdrop for the conference at IDC, “Ulm and After” and selected papers were reproduced in a book for the benefit of Indian teachers for the first time. In 2010, NID in collaboration with the Ulm Archives and the Max Muller Bhavan hosted the traveling exhibit at Ahmedabad and later at Bangalore and Kolkatta. I organized the conferences titled Look Back Look Forward: HfG Ulm and Design Education in India at Bangalore and another on Basic Design at Kolkatta and we released a digital set of the Ulm Journals for Indian academics for the first time and since then these have been available for a wider audience. The impact of these Ulm Journals on design education is still unfolding and they will be in active use for many years to come I am sure.

Further Research Questions
Science and Design article raises many research questions about the nature of design and science that are still active in our debates on various online discussion lists to this day. HfG Ulm had raised these in their corridors and these questions still reverberate in our minds. The HfG Ulm is a rare case of design thought and action that was both intense and comprehensive and the various threads that started there may need to be followed up by current day researchers to build a body of scholarship that will help put design at a new level of acceptance in India and elsewhere. One wonders what discussion Eames had the HfG in 1955 and 1958 and what impact if any it had on the Eames Report of 1958.
I also wonder what roles Guest Faculty could play in Design schools of the future, particularly in the transmission of knowledge and cross fertilization of ideology and techniques that seems to get lost in the implementation of narrow curriculum that is being attempted here in India in an effort to expand the reach of design education without adequate research. I believe that the seeds of these questions and their answers lie in the archives and memories of Ulmers, NIDians, IDCians and others and this need to be researched urgently. I traveled to Ulm in 2005 at the invitation of Rene Spitz to be part of the round table organized there. I followed this with another visit in 2008 when I had a memorable experience of staying at the HfG Ulm campus in a faculty studio thanks to the hospitality of Nick Roerich and the Ulm Archives and I hope more researchers will explore this rich space to appreciate design and shape the education of the designer of the future. The Max Bill building of 1953 is still in pristine condition and the Ulm Archives has now moved back to the campus and this bodes well for future research on the people and activities at HfG Ulm that has had such a huge impact on the world of design education.

References
01. Charles and Ray Eames, The India Report, Government of India, New Delhi, 1958, reprint, National Institute of Design, Ahmedabad, 1958, 1997
02. Thomas Maldonado, Gui Bonsiepe, Renate Kietzmann et al., eds, “Ulm (1 to 21): Journal of the Hoschule fur Gestaltung”, Hoschule fur Gestaltung, Ulm, 1958 to 1968
03. Hans M. Wingler, The Bauhaus: Weimer, Dessau, Berlin, Chicago, The MIT Press, Cambridge, Mass., 1969
04. Tomas Maldonado, Design, Nature, and Revolution: Toward a Critical Ecology, Harper & Row, New York, 1972
05. Victor Papanek, Design for the Real World, Thames & Hudson Ltd., London, 1972
06. Stafford Beer, Platform for Change, John Wiley & Sons, London, 1975
07. Frei Otto, IL20 TASKS, Institute for Lightweight Structures, Stutgart, 1975
08. R Buckminster Fuller, Critical Path, St. Martin's Griffin; 2nd edition, New York, 1982
09. Gui Bonsiepe, Estrutura e Estetica do Produto, Centro de Aperfeicoamento de Docentes de Desenho Industrial, Brasilia, 1986
10. Herbert Lindinger, Hoschule fur Gestaltung - Ulm, Die Moral der Gegenstande, Berlin, 1987
11. Kirti Trivedi ed., Readings from Ulm, Industrial Design Centre, Bombay, 1989
12. Otl Aicher, the world as design, Ernst & Sohn, Berlin, 1991
13. Otl Aicher, Analogous and Digital, Ernst & Sohn, Berlin, 1994
14. Gui Bonsiepe, Interface: An approach to Design, Jan van Eyck Akademie, Maastricht, 1999
15. Herbert Lindinger, Eds., Ulm Design: The Morality of Objects, Hoschule fur Gestaltung – 1953 – 1968, MIT Press, Cambridge, Mass., 1999.
16. Rene Spitz, HfG Ulm: The View Behind the Foreground  – The Political History of the Ulm School of Design –1953-1968, Edition Axel Menges, Stuttgart/London, 2002
17. Martin Krampen & Gunther Hormann, The Ulm School of Design – Beginnings of a Project of Unyielding Modernity, Ernst & Sohn, Berlin, 2003
18. Klaus Krippendorff, The Semantic Turn: A New Foundation for Design, Taylor & Francis CRC, New York, 2006
19. M P Ranjan, Lessons from Bauhaus, Ulm and NID: Role of Basic Design in PG Education, in proceedings of DETM Conference, NID, Ahmedabad, 2006
20. M P Ranjan. Design for India blog, http://www.design-for-india.blogspot.in/. Ahmedabad, (2007 – 2013)
21. Klaus Krippendorff, Designing in Ulm and Off Ulm, University of Pennsylvania, 2008

About the Author

M P Ranjan
Professor – Design Chair, CEPT University
Design Thinker & Author of blog Design for India
Ahmedabad

Prof M P Ranjan is a design thinker with 40 years of experience in design education and practice in association with the National Institute of Design. He helped visualize and set up two new design schools in India, one for the crafts sector, the IICD Jaipur and the other for the bamboo sector, the BCDI Agartala. His book Handmade in India is a comprehensive resource on the hand crafts sector of India and was created as a platform for the building of a vibrant creative economy based on the crafts skills and resources identified therein.

His book on bamboo opened up new frontiers for design exploration in India. He has explored bamboo as a designer material for social transformation. Bamboo has been positioned as a sustainable material of the future through his work spread over three decades. His work in design education covered many subjects including Design Thinking, Data Visualisation, Interaction Design and Systems Design

His blog “Designfor India” has become a major platform for Indian design discourse. http://www.design-for-india.blogspot.com

He is on the Governing Council of the IICD, Jaipur and advises other design schools in India and abroad. He lives and works from Ahmedabad in India. He has been acknowledged by peers as one of the international thought leaders in Design Thinking today


~

Sunday, January 13, 2013

Recognising the Roots: NID accorded status of "Institute of National Importance"

Recognising the Roots: Indian Cabinet approves status of an "Institute of National Importance" for the National Institute of Design, Ahmedabad.
Prof. M P Ranjan


Sand sculpture extending the buttress roots of the Big Tree in the Gira Gautam Square at NID Paldi in Ahmedabad created as part of the class experience of Media explorations by Textile Design students under the guidance of teacher Jayanthi Naik (J L Naik) last week. They must have had a premonition about the Indian Cabinets' forthcoming act of passing a resolution according the status of "Institute of National Importance" to the National Institute of Design, Ahmedabad at the meeting held on 10 January 2013. See PIB News release here.

The National Institute of Design was set up in 1961 based on a report by Charles and Ray Eames called the India Report of 1958. In the past 50 years the Institute has had a remarkable journey of exploration and discovery that was informed by the spirit of the India report but the Government that had set it up with a great deal of vision  and enthusiasm in 1961 seemed to have been all but forgotten over the next 50 years with the Institute being managed by a small department within the Ministry of Industry while the other major national institutes such as the Indian Institutes of Technology and the Indian Institutes of  Management were placed under the Ministry of Education which is now the Ministry of Human Resources and they were accorded a status of importance that NID was never given for over 50 years of its existance.

The return of the echo of the dramatic roots in the sand sculpture by Naik's students somehow reflects the Governments belated recognition of NID and its value system and the contributions that it has made and the critical role that it can make in the building of the nation in the years ahead which now becomes possible with this significant act of recognition. NID can become an equal partner in the journey of nation building in the years ahead along with the other streams of knowledge that are already recognised and well funded. We should not let this occasion slip into another bout of  extended amnesia since it is so easy to forget the contribution of design since most of it is intangible and hence cannot be measured by the yardsticks of science, technology or management and it needs to be sensed and felt long before the hard measurements begin to make sense. The dramatic roots of the Big Tree  at the Sarabhai plaza were covered up when the platform was built in their honour just as much of NID's educational experiments were undermined by the search for formal recognition from the educational systems that dominate India. NID went through the whole process of trying to get the status of a Deemed University in a mistaken level of enthusiasm that many of us had labelled "Doomed Univerity" since the search seemed to be for qualification and not competence and sensibilities that are so important and central to design action. I hope that the efforts to write the history of NID will look at these significant moments and efforts and contributions and not gloss over the shift to grades and marks (quantitative systems of evaluation) in search of recognition of a deep and stable educational system that was an experiment at NID (qualitative systems of evaluation) that needs to be cherished and perhaps used to inform all of higher education in India in the days ahead.

We need to ponder on those values and processes of education that NID had built and through decades of hard work in the face of great opposition from outside as well as within and this is something from which so many of its alumni have found substance and sustenance to face the challenges of a very hostile Indian landscape for the uncertain and the new that has been India of the past 50 years from our experience in the lack of recognition from both India Governments as well as from Industry. This is not surprising since we live in a very controlled economy even with all the bouts of liberalisation and design can only flourish when there is real competition and an open economy and India is now heading in that very direction and design  will be the core activity going forward from here.

Gautam Gira Square and the Big Tree from the Wood Workshop end. The extended roots were covered when the commemorative platform was built to celebrate the founder Chairman of NID
- http://www.flowersofindia.net/catalog/slides/Badminton%20Ball%20Tree.html -

What are those roots that have been covered or even lost at NID and in Indian design as a whole when design education was struggling to find its feet in the larger Indian eco-system? The gradautes  and alumni of the school must ponder about this and help articulate what may be taken forward and this is a call for such an articulation since we do need a new imagination for design education in india that can inform the next 50 years or more. These roots must be uncovered and revealed and from this uncovering we will reflect and build new knowledge that will help us navigate the future in the days ahead.

The Big Tree when I joined NID in 1969 and later in 2007 after the platform was built.

NID needs to take on the mantle of leadership that has been bestowed by this act of Government and build models for designerly thought and action across the 230 sectors of our economy and not remain restricted to the pandering to the needs of large corporate industry and their short term needs for car styling and graphics when the country needs serious design investments in urban mobility and public transportation, just to give one example where we need to shift our emphasis in real earnest. We need to enumerate such actions and extend these concerns across the 230 sectors of our economy in as many conferences and workshops that may be needed to reach out to stakeholders and build a new agenda for action in the days ahead. We need to invest in design  faculty and the young designers coming out of our schools so that they may serve the real clients, the people of India in addressing their needs with imagination and sensitivity as wel as design expertise and not remain happy with the Jugaad - patchwork quilt of poverty driven innovations for India - that seems to be celebrated by management gurus as the core capability that the world is talking about as the only major innovative ability of India today..

Prof M P Ranjan
Professor - Design  Chair, CEPT University, Ahmedabad
13 January 2013

Thursday, May 7, 2009

NID at Crossroads: Leadership Lost and Regained

NID at Crossroads: Leadership Lost and Regained

Design for India: Prof M P Ranjan
The National Institute of Design (NID) was conceived 50 years ago through the Eames India Report (1958) that was commissioned by the then Prime Minister of India, Pandit Jawaharlal Nehru. We are once again at a crossroad having inducted a new Director at NID, this time from the ranks of the NID Faculty, and it is time to introspect and try and regain leadership in a nation that is in the midst of rapid change. There is new hope that the Director, Professor Pradyumna Vyas will be able to open new initiatives as well as cement all the valuable traditions that were rudely disrupted through the number game which came at the cost of both content and quality. Design needs to grow its footprint in India but this has to be done in the spirit of Eames and not at any cost. The challenges are huge and this got me thinking and my offering was a list of 50 agenda points that could be the subject of open discussion, debate and rapid action in the days ahead. I shared this list with my faculty colleagues at NID and with the Directors’ call to our alumni and the design professionals in India through his mail to the DesignIndia list on yahoogroups we have set the stage for a sharing of ideas and to build consensus for the path forward from here. My list is quoted below as a container that needs to filled and fleshed out in detail in the days ahead.

Image 01: Historic images of NID designed Logos for Indian Corporates at Paldi Campus and Pradyumna Vyas being welcomed as the new Director NID by a faculty from IILM, Gurgaon at an NID Alumni meet in New Delhi last week.


When I look back at the various stages of development of the idea and mission of NID over the past 50 years since the Eames India Report of 1958 (download pdf file 359 kb) I believe we have reached a crossroad and need to make active choices at this stage for which a deep application of mind is called for and this task cannot be left to the Government of India (DIPP) and the Governing Council of NID for it is not their role nor would they be adequate to this task if it did not have the full involvement of the Indian design community, the NID Alumni and the NID community. I recall the many stages of crisis at NID through its history, some of which I have outlined in my blog post on the past Executive Directors and Directors at the Institute. (blog post link) Each stage however saw focused intellectual action that resulted in a small report that helped guide the actions of the Institute, its Faculty and its Students. The early years of NID are known through the published
64-69 Report Documentation NID 1964 – 1969 which has been available for some time as a pdf file (link pdf file 25 mb) which must have been based on an internal report prepared by Gira and Gautam with Kumar Vyas titled report 63-69 that has now become available to all of us (pdf file 112 kb) after being kept a closely guarded secret for some unknown reason all these years. The first significant institution building offering was by Gautam and Gira Sarabhai who gave us the NID Structure Culture Document (download pdf file 360 kb) as a basis for sophisticated behavior and Institution building norms that guided the difficult period when Vice Admiral Soman left NID while raising many challenges for the NID Management and the Government of India. This was followed by the Thaper Committee Report (download pdf file 780 kb) that was led by Romesh Thaper and brought in change at NID with the arrival of Ashoke Chatterjee as the Execitive Director in 1975. The next intellectual significant offering was in 1979 with the drafting of the UNIDO-ICSID Ahmedabad Declaration and the Major Recommendations (download pdf file 11.1 mb) followed by the first of a series of Forward Plans (copies not available) instituted by Ashoke Chatterjee with Faculty involvement. AC’s influence continued well into the period when Vinay Jha came to NID and long after with Vikas Satwalekar at the helm. In 1989 we got the Dr Kamla Chowdhry committee report that spelt out the action plans with mission and goals in their “Future Planning and Forward Plans” report (download pdf file 5.5 mb). There are many internal reports that are still unpublished like the minutes of the fifty plus Faculty Forum meetings that are still confidential in the age of RTI and transparency of good governance. I hope this will change and those discussions too will be open to public gaze at some time soon particularly since we need to bring our alumni into the Governing Council and into the India Design Council, both of which need to have the wisdom of our design practitioners and its internal faculty and student body to guide the future actions in the days ahead.

Image 02: Jayant L Naik with his picture of the “Dandilion” or “Silk Cotton” seed that he gifted to me in memory of our joint concept proposal for the Eames India Award Trophy that was being discussed in the late 80’s. In our concept, design offerings for India in the Eames spirit were like these seeds that are created with deep intentions of reproduction and growth and then set loose to be germinated through nature’s processes at a specific location at a suitable and fertile place and time to produce long lasting value for the earth and its species. Think about this view of design…


I have been thinking about this “Seed” metaphor for Design for India ever since I came in touch with John Chris Jones’ book “Design Methods: Seeds of Human Futures” way back in the 70’s. Over the years I have realized that “Design” is indeed like a seed that needs to be carefully nurtured and cultivated before it yields value, real perennial value, which is why I prefer to use an agri-horticultural metaphor for design as opposed to an business-industrial metaphor of speed and strategy which is usually bandied about. Here below, I present the first list of 50 suggested action areas for NID in the changed context of Indian design landscape and invite NID alumni and the Indian design professionals to contribute to shaping the NID of the future. The call is for suggestions and discussions for the course of action to be initiated and followed so that in our eagerness to change and grow we do not throw out the baby with the bathwater! This list is not categorized nor is it prioritized and I invite our stakeholders and well-wishers to contribute to help streamline its acceptance and implementation with some degree of success.

Quote: List of 50 suggestions given to Chairman Education at NID and to the Director NID for their consideration and appropriate action in the days ahead.

Design for India – Leadership Lost & Regained


Wish List NID 2010 - 2012

Prof. M P Ranjan
National Institute of Design


001. Faculty Recruitment Multiplier Programme (for all design schools).
Urgently restructure Faculty Development Programme and make it National Focussed, outward looking and better structured to meet larger goals of national importance
002. FDC Revamp – Programmes + Infrastructure at Gandhinagar.
To achieve this use Gandhinagar campus as a platform for launch of this new programme
003. Faculty Training – New Centre & Programmes.
Build linkages worldwide for design trainers who can help faculty development and research support programmes for existing faculty.
004. Adjunct Faculty & Visiting Faculty – Contact / Exposure.
Expand faculty base in a systematic and sustained manner by signing MOU’s with Adjunct Faculty and Visiting Faculty at an Institutional level and monitor their contributions.
005. Faculty Publication – Education / Academic – Evaluation Criteria – Publish Courses.
Initiate faculty-publishing platform and include this in the faculty evaluation programme
006. Gandhinagar Campus – Modular Structure – Abandon Current Plans.
Stop all further construction at Gandhinagar based on old plans since they do not work and have proved to be poorly conceived. Fast track the redesign of a modular building based on NID Paldi campus that is tried and tested format for a design school. Change architects if necessary.
007. Document NID Education – Foundation + Others.
Initiate immediate documentation of all NID education programmes and get a team in place to carry this out and all faculty shall contribute each of their courses so that at the end of two years all courses are published in a basic form and in another two years all courses are covered in a revised and more detailed format.
008. Website & Intranet Revamp.
Complete revamp of website administration and put together a competent team with faculty committees to manage web content and make policies to make it happen.
009. Faculty Status Review – parity with IIM / IIT.
Initiate dialogue with Government and Governing Council for a review of Faculty status in the country on par with IIT and IIM.
010. KMC Document Archive in PDF + Share.
Initiate the process of converting all NID craft documents, diploma documents and project documents into pdf format along with policies to make them available on the web in a Creative Commons and Open Source format.
011. KMC Prototype Restore (Pompidou Centre).
Initiate process of research and assessment to restore all prototypes in the KMC collection with the assistance of experts and inside research teams.
012. KMC Books Multi Copy List / Multi Centre.
Prepare a list of critical books for design education and initiate processes for getting multiple copies or for local print editions that can make these critical resources available freely inside India to support the spread of design education in India.
013. NID Design Workshop Revamp – 21st Century WS.
Plan and identify a range of machines and hand tools that are available today to build and operate a high quality model building workshop suitable for a world class design school of the 21st century.
014. Design Workshop + Craftsmen Integration.
Initiate processes that will bring high quality craftsmen to the NID studios either full time or part time to support education at the Institute.
015. Faculty Incubation + Liberalisation.
Liberalise norms for faculty consulting and unshackle NID faculty after 50 years of restrictive controls that have proved to be counter productive and build a platform for the incubation of many new initiatives in a design rich environment where teachers and students can build the industry of the future.
016. KMC Photo Archive Digitise & Share.
Strengthen systems and supports in the KMC and NID Photo Department and liberalise the access and use of NID archives and provide digital access to all NID resources since they are a product of public funding.
017. KMC Diploma Projects Digitise & Share.
Initiate methods to collect all future diploma and craft documents in digital format with some uniform guidelines for sharing these as and when they are ready and can be made available for public review and use.
018. Course Documentation and Digital Archive.
Initiate processes for the production and sharing of all course documentations so that these become the defacto standard for teaching across the country and encourage other schools to do so themselves.
019. Curriculum Review & Publication.
Commission systematic review of all courses and curriculum and publish findings and other products
020. National Design Leadership Programme.
Initiate public participation in design action at the local level to build Design Cities of the future
021. NID Alumni in NID GC and IDC.
Advocate the inclusion of NID Alumni on NID Governing Council as well as National Bodies such as India Design Council.
022. Design Thinkers Forum: Cross Institutional Body.
Create a National Think Tank for Design Issues across all Institutes for Academic as well as Professional excellence.
023. Localised Curriculum for Regional Design Schools.
Identify and Build local agendas for local action in Regional Design Centres and Schools.
024. Sector Focused Institutes (IICD & BCDI Models).
Sector specific feasibility studies for new Design Institutes to be undertaken with specific parent Ministries to ensure decentralized funding and nurturing of each sector in design need.
025. Migrate out of DIPP towards Other Ministries (Multiply)
NID is too dependent on DIPP, which has shown limited vision for Design use in India. Other Ministries to be tapped for expanding the user base for design with financial supports from each such Ministry.
026. Develop Design Agenda for Lok Sabha Constituencies.
Design for public good to be explored in cooperation with Lok Sabha MP in each constituency using the discretionary funds available with each MP.
027. Design Library for Schools x 10,000 by 2010.
(Rs 100 crores value – Digitise and deliver in Rs. 1 crore). Build resources for school level action in design education and projects of local relevance.
028. Clean NID Administration – Transparent and Efficient by 2010.
Bring Transparency to all NID Administrative and Accounts actions and make all Administrators accountable and effective with supports and training.
029. Revive Consultative Processes at NID – Document and Share.
NID has a unique tradition of Consultative Processes, which needs to be revitalized and made more visible through Documentation and Public Sharing.
030. Discipline Specific Publications – Multiply.
Design deals with huge variety and this calls for decentralized Publication Programme at the Discipline Level to reach partner agencies in each sector.
031. FAB Lab / Model Lab / Innovation Lab - Multiply.
NID facilities for prototyping and model making have been decimated and are outdated. These need to made best of class and replicated at each centre with education programmes.
032. Alumni Association and Corpus Fund (Alumni Corpus).
Partnership with NID Alumni to be revived with active moves from NID towards the building of linkages and a corpus fund for activities.
033. Industry Association for Design Partnership (CII ++ / Industry Corpus).
Partnership with Indian large, medium and small industries to be revived with active moves from NID towards the building of linkages and a corpus fund for activities with support from appropriate Ministries.
034. 10,000 School Contact Programme – Teacher Registry Online).
Use internet access and build an active school contact programme by offering curriculum and training supports online to a large number of schools – target 10,000 by 2012.
035. T1 Internet for all Users at NID and Web 2.0 Standards for Communication.
Build high quality Internet platform for NID teachers and students for design research and action and use this platform for other value rich activities.
036. Full Transparent Accounts – Full Disclosure Norms.
Adopt new policies for Full Transparency in all Administrative activities and Accounts and build on the RTI principles adopted by Government of India and go further like Infosys.
037. Copy-Left Movement for all Student Projects – Share & Promote.
Participate in Open Source Movement by making all NID student and Faculty Research accessible to all sectors of our society.
038. Co-Create / Co-Incubate / Collaborate – Outreach Policies.
Develop and institute Outreach Policies that encourage and incubate innovative action in hundreds of initiatives across numerous sectors.
039. 230 Sector Survey & Monitor Design Opportunities.
Initiate series of Brainstorming and interaction platforms that can help build a massive Design Opportunity database, which can be categorized, prioritized and action programmed in cooperation with stakeholders.
040. 230 Sector Partner Agencies with Shared Strategies.
Active participation programmes with Partner agencies across 230 sectors of our economy
041. Rooster of Visiting Faculty & Active Contact Programme.
Database of Design Teachers for NID and other schools with focus on their interests and capabilities and the qualifications may be as a backdrop. Encourage documentation of a portfolio of course work and access of these online.
042. Faculty Resource Mapping.
Continue the effort with NID Fulltime faculty and build an archive of interests and capabilities and not just listing of qualifications. Encourage growth and maturation through participation in training and conferences etc.
043. Research Agenda Mapping for Design Action.
Identify and map out areas of priority and need as well as sources of funding for each such area.
044. Sector Specific Strategies & Partnerships.
Sector specific think tank sessions to draw up lists of active partner agencies, individuals and activities that can be sustained by NID Faculty in small buddy teams with common interests.
045. Ministry Specific Budget claims and Action programmes.
Action plans for each Ministry to be managed by active contact with the specific Ministry and an identified champion from within NID Faculty.
046. Policy Level Involvement of NID Faculty.
Encourage NID Faculty to be outspoken on areas of National Policy and support their research in these areas of declared interest to achieve national visibility and credibility through their sustained work.
047. NID Faculty on Planning Commission.
Policy Level involvement to be extended to being included in the Planning Processes at the level of the Planning Commission in a number of sectors where NID faculty have real expertise.
048. Faculty Forum: Discuss / Dialogue / Debate – Document & Share.
Policy shift from being secretive to being open especially in the think tank sessions within the Faculty Forum which should once again become a platform for dialogue, discussion and debate on matters of Institutional action and this should be shared as a source of inspiration for students and other agencies.
049. Design Opportunity Mapping of 230 Sectors & Ministries: Brainstorm / Document / Publish / Advocate.
Build a massive database of National and Regional sector and category specific design opportunities as imagined by NID Faculty and Students and Publish the same a san agenda for action by the National and Regional leaders and politicians. These can be revisited in some chosen frequency, say once every five years, or before each round of National and Regional elections.
050. Celebrate 50 Years of the Eames India Report and 100th Birth year of Charles Eames from 2009 to end of 2010 – Bring 20 great designers and conduct electives with Ford Foundation and Rockefeller Foundation support. Rope in Government of India and CII if needed
Revisit the spirit of Eames Report and do what the Founding Fathers of NID did in the first decade by bringing in the best designers from India and overseas back to our campuses and get students and faculty to use this exchange to build new capabilities and share these in a major celebratory exhibition at the end of the programme and do this through the web as well.
More to come…
UnQuote.

Design for India: Prof M P Ranjan

Thursday, April 23, 2009

Directors at NID: A Time to Reflect

Directors at NID: A Time to Reflect



Design for India: Prof. M P Ranjan

The stainless steel name boards in the picture below as seen outside the Directors office at NID were installed by Dr Darlie O Koshy just before he took premature relief from the post of Director NID in October 2008. This however does not tell the whole story of the Chief Executive positions at the National Institute of Design. The history of NID is yet to be written and the history of design in India too would be intricately intertwined with the actions and roles of the various persons who have played a leadership role at NID, particularly in the position of its CEO, which has had various nomenclatures at different points of time. With the announcement last week of the next incumbent to the post of Director NID, Prof Pradyumna Vyas, we get a chance to reflect on this particular position and to look back at the individuals who have played a role in this particular office at NID over the years.

Image 01: Stainless steel nameplates to celebrate the various persons who had occupied the position of Director NID over the years.
However the inlaid comments show that the actual nomenclature used was that of Executive Director till 2006 when it was changed during Dr Koshy’s second term to that of Director NID for which there has been no real explanation so far from anybody. The names and designations in between the plates are those of individuals who have held charge in the gap between two formally appointed Executive Directors which happened in 1972 and in 2008, both due to an unplanned transition in each case.


However, the NID did not start with its organization being headed by one Executive Director. According to the organization chart that was published in the NID Documentation1964 to 1969 (download the 24 mb pdf file here about the early history of NID) the institute was managed by a Directing Board which was later substituted by an Internal Management Board, both of which were headed by Gira Sarabhai while Gautam Sarabhai held the position of the founding Chairman of the Governing Council of NID. In 1970 they brought in Vice-Admiral Soman as the first Executive Director of NID with the intention of helping the faculty to ease the interface with the Ministry of Industries and the Government of India in order to obtain funds and to manage the general accounts and administration of the Institute. This did not work out as envisaged and there was a falling out of severe proportions and the first Executive Director, a distinguished Ex-Serviceman, was sacked by the Governing Council and all hell broke loose in the media and NID entered its first era of severe crisis of management.

Image 02: Organisation structure of NID before the induction of Vice Admiral Soman to the post of Executive Director at NID and Gira and Gautam Sarabhai with the Eames Office team at NID in 1964. The Directing Board was constituted to include the Heads of Industrial Design, Communication Design, Studios and Workshops, Architecture and the Secretary (Finance and Administration) and Chaired by Gira Sarabhai.


Prof Kumar Vyas and Dashrat Patel were both members of the Directing Board and later on the Internal Management Board, each representing the two major faculties, Industrial Design and Communication Design, respectively. I was a student at NID at that time and we too took sides in the grand battle lines that was drawn up between the ideological design teachers and students on the one side and the then NID Administration on the other trying to control and dictate how design education should be carried out. Vice Admiral Soman was a distinguished public figure but he was also quite unsuitable for the role that he took at NID and his departure from the institute and the controversy that followed left a long period of turmoil at NID after a decade of amazing developments that saw hundreds of great international designers making contributions to the shaping of a unique institution at Ahmedabad.

Image 03: Charles and Ray Eames camped at NID with the Eames Office team in 1964 to work on the Nehru Exhibition and this project was a major training ground for the first faculty at NID.


A list of these international design experts is available at the back pages of the NID Documentation 1964-69. Gautam Sarabhai produced an immaculate document that captured the spirit of NID culture and shared it with all of us students and the faculty in a series of meetings. The document, fondly called the “Structure Culture Document” has returned time and again in the hands of students and faculty whenever administrative problems came to a head at NID. Design was not understood by many and design education was an even bigger mystery for most administrators and Government babus, quite unlike the fairly comprehensible and stable systems that seemed to be present in medicine, technical and management education of the day.

Image 04: Governor of Gujarat, Sriman Narayan being hosted by Gautam Sarabhai at NID studios in 1972 and below Vice Admiral Soman guides distinguished visitors through the NID workshops.


Prof. Kumar Vyas was made the Head of the Internal Executive Committee that managed the affairs of NID from 1972 and 1975 during which time the affairs of the Institute were subjected to much scrutiny by a number of committees appointed by the Government of India to address the acquisitions of the outgoing Executive Director and in this period Gautam and Gira Sarabhai withdrew from the active management of the NID affairs leaving a bit of a power vacuum at the top of the NID management structure. The Wanchoo Commission Report of 1973 and then the Thaper Committee Report of 1974 – 75 gave a clean chit to the Sarabhais while they called for the creation of systems for the management of creative educational activities at NID. Romesh Thaper was instrumental for bringing in Ashoke Chatterjee as the next Executive Director of NID and he joined the Institute in mid 1975. Prof Kumar Vyas returned to being Head of Industrial Design Faculty. In the meantime my own relationship with the Institute was strained since I had joined the Faculty in early 1973 and had signed a bond to serve the Institute for a period of five years in return for the opportunity to travel to Chile, USA and UK as part of the Nehru Exhibition team in January 1973. However in the political turmoil of the era my services were abruptly terminated in May 1974 and I had to return to Madras to work with my father in his factory making wooden toys. Prof Kumar Vyas did not have an easy time at the top due to the constant fire fighting that needed to be done internally and the public reviews that were being conducted by various committees appointed by the Government of India. I was in constant contact with him through my mails from Madras asking NID to take me back as a faculty member and my appeal was forwarded to the then Chairman of Governing Council, Pupul Jayakar. Ashoke Chatterjee eventually invited me to come back to NID in mid 1976 to rejoin the faculty since I had by then made numerous representations to the Institute for a review of my case, and for me this being banished from NID was a blessing in disguise since I had a wonderful opportunity to work full time in a small scale industry and help transform it in a couple of years and in the process build a great deal of self confidence from this deep exposure to the real world of business and design. The story of my explorations with Rockytoys in Madras between 1974 and 1976 which was my period of being away from NID has been on this blog for some time now at these links below:
Rockytoys revisited blog post
Design for Small Scale Inductry: Some Reflections

Image 05: Ashoke Chatterjee with Romesh Thaper and a number of distinguished Governing Council members meeting senior faculty at a display of NID work in the show room and Aquarium area.


Ashoke Chatterjee (AC) came to Madras to meet me soon after he had settled himself in the hot seat at NID as the second Executive Director of an Institute in crisis. My letters for justice to the Chairman Governing Council had landed on his table and this visit besides other tasks was to check out what I had been up to in the year and a half that I had been away from NID. What he saw there at my fathers’ factory and the Rockytoys shop must have comforted him since I soon received a letter from Prof Kumar Vyas offering me a position at NID as a full time faculty, which I accepted and joined back in June 1976. AC was very fair in his dealings with everyone while he was firm in all his dealings and in doing what he thought was right, a stickler for ethics and values, which many feared since it was a new dimension for them in the bazaar values that prevailed in those days. He was interested in and understood Communication Design and in my view had a bias towards this field while the Industrial Design activity languished since there was no sympathy for this fledgling activity and industry in India did not seem to understand it either, need it or want it at all, at least in the form that we were offering it at NID. As a result much investments were made in communications design and designers at NID while the ID chaps bashed on at a lower echelon in the order of things at NID. Ravi Matthai emerged as a major mentor in this period and the Jawaja project.

Image 06: Ashoke Chatterjee and young NID faculty and students welcome Charles Eames on his last visit to NID in 1978.


The Rajasthan Family Welfare & Health project; the Water Mission Projects and the Agri Expo were examples of development action that AC supported and nurtured in his long tenure at NID as its ED from 1975 till 1985. Industrial design being left largely alone discovered other avenues of relevance and many of these were in the development and the crafts sectors in India and with opportunities in rural India, which was not being addressed by the communication design group. Under AC’s leadership NID conducted the remarkable UNIDO-ICSID Conference on Design for Development in 1979 and also won him the Sir Misha Black Award for excellence in Design Education at NID. In this period NID also won recognition at the ICSID-Phillips Award for excellence in Design for Development, a golden period for NID. (download the Ahmedabad Declaration as a pdf file and the Major Recommendations here). During this period NID also got massive financial support from the UNDP to upgrade equipment and send faculty for training as well as afford to invite a large number of international design consultants to review and strengthen its programmes and activities. However much of the UNDP investment went into the Communication Design areas of Video, Photography and Exhibit Design and I was a vocal critic of this imbalance particularly since there was no investment in the area of computers, which I felt was a critical new area to be explored. A huge number of Corporate Identity projects were handled by the NID faculty and students during this period.

Image 07: Vinay Jha and Prof. Yash Pal, Chairman Governing Council with Ray Eames and Kamaladevi Chattopadhyaya at the Eames Award Ceremony in 1988 on the NID Lawns, now called the Eames Plaza.


The strong bias towards Communication Design changed substantially, though briefly, when Vinay Jha, IAS joined NID for a brief tenure from 1985 to 1989 during which time the linkages with Indian Industry were improved through our sustained contacts with the Confederation of Indian Industries (CII) and the CII-NID partnership took hold. On the international front the ICSID contacts took a fresh turn when Vinay Jha joined the Board at ICSID and forged strong linkages with a number of international schools and design professionals through his involvement on the ICSID Board. I was fortunate to be handling the NID Consultancy Division as the Chairman Design Office from 1981 to 1991, in an acting capacity in the early years and in with a full charge when Vinay Jha took office at NID. Vinay Jha brought in administrative reforms and decentralized decision-making and delegated financial authority to faculty heads and activity chairmen for the first time at NID. We made grand plans to reach design to industry and a number of road shows about design were rolled out to take NID designers and design teachers out of the campus to meet corporate leaders and this was organized through the CII connections. However the economic liberalization of the Indian economy was still in the making and much of this investment fell on deaf ears but few projects did materialize through all the legwork that was done in those days. 4000 proposals that I was personally involved in drafting on behalf of the NID faculty teams as head of consultancy led to the actual landing of about 400 professional projects, small and large, at NID and this was a huge body of experience which is still to be fully analysed and appreciated, hopefully to be documented and published some day. In all these projects the NID Executive Director had a large role in both client interface as well as in providing internal resources and supports. In 1986 Vinay Jha supported my suggestion that the book, “Bamboo & Cane Crafts of Northeast India” could be designed and printed at Bombay which we completed and launched in October that year. I had also repeated my plea that NID review its computer policy and Vinay Jha decided with the help of a Governing Council Committee to use the residual funds from the UNDP grants to set up a Mac and PC Lab at NID, which brought in computers for distributed use into NID in a substantial way for the first time.

Image 08: Vikas Satwalekar as a young faculty in 1972 and later after he stepped down as Executive Director, NID in 2003 (picture uploaded by Vikram was taken at the 2003 Convocation exhibition).


Vikas Satwalekar took over in 1988, first as Acting Director and was later given full charge and for the first time an NID trained designer and a faculty member was at the helm of affairs. The bias towards Communication Design however continued at NID and this time the emphasis was on Exhibition Design and many mega multi-disciplinary projects were taken up by the Institute. In other areas the activities got bogged down in many ways and while education took centre stage with a major curriculum review programme the activities with an intention of establishing quality benchmarks in design education. The areas of research and outreach did not flourish much due to an inward looking attitude and in much effort being expended in solving legacy problems with the labour union activities at NID. Ashoke Chatterjee continued to teach and conduct research at NID, first in a special capacity as Advisor during the term of Vinay Jha and later as a Senior Faculty teaching Design Management and then as a Fellow in Communication Design with a focus on Social Communication. The work done at NID was documented in a two-page poster-folder called NID Milestones in 1998 and it lists the major achievements of NID from 1961 to 1998. (download pdf file NID Milestones here as a 2.1 mb file) A major review of education was conducted during this period and I was involved on a committee that undertook this enormous task, which resulted in the production of an eleven-volume document that was placed in the NID Resource Centre. Each course was described and teachers were asked to present their course to the Curriculum Review Committee as it was called along with work examples and the intention was to articulate course objectives, methods and content as well as assignment level details of the various programmes at NID. The quality benchmarks for each course were expressed in the document so that the teachers, coordinators and students would have adequate information about the courses being offered and could be monitored through the various regulatory channels that existed, namely the Consultative Forum, Discipline Meetings, Faculty Forum and the Course Presentations, all of which were dismantled with the arrival of Dr Darlie O Koshy. With education being the focus of Vikas Satwalekar’s term in office, I too was involved in Institution building tasks that took the NID expertise to other centres of design learning and these can be seen in our contributions to the setting up of the Accessory Design Department at NIFT, New Delhi, the setting up of the Indian Institute of Crafts and Design in Jaipur and later in the setting up of the Bamboo and Cane Development Institute at Agartala which is described at this link below.
New Design Institutes for India: Blog post<>
Lecture of Intellectual History of Design: Blog post

Image 09: A quick search of Dr Koshy on Google images came up with these pictures, which are based on his much cultivated media presence over the eight years at NID.


Dr Darlie O Koshy came into NID in June 2000 and immediately went about making mega plans for the expansion of the student base as well as disciplines that were taught at the Institute. Working on a brief provided by the DIPP and NID Governing Council he started profiling the Institute in the media and called for growth in all activities especially education. Hundreds of activities were initiated in setting up NID Satellites at huge costs in as many as 25 cities each being copiously profiled in the National media and all education programmes too were scaled up and the number game was up and running and the Government seemed to love the show and money poured in from all sides. Two new campuses were hastily initiated and set up but this I believe was unfortunately at the cost of both quality and content. He moved at great speed and it can only be compared to the moves of a “Bull in a China Shop” and whatever came in the way was laid waste and new spaces sprung up where workshops and studios existed before, each with a new name and an unclear but significant promise to be delivered down the line. Huge funds were generated from Government and massive expenses were incurred and it seemed that funds were unlimited and the supply was infinite while accountability was a thing of the past. The number game was truly on and the student numbers were constantly quoted as a justification for the critique of loss of quality that faculty and students and later the alumni joined in the chorus that became a crescendo. There was huge media coverage during this period with the NID Executive Director appearing in the media on a regular basis and the message from the Institute was disseminated through the Design Plus and on the web as a continuation of the Milestones list which can be seen at this link on the NID website. However the Milestones list on the NID website is silent on the period between 1997 and 2000 which set the tone for the Corporate Communications from NID as it was renamed like so many other NID activities, disciplines and departments under the new Executive Director in 2000 onwards. History was being rewritten at NID. The Executive Director was given a second extended term of office in 2005 but soon afterwards the designation was suddenly changed to that of Director NID. The final critique came to a head when the new Gandhinagar Campus started creating numerous logistics crises and the last straw was the problems with the buildings and facilities that made both students and faculty react strongly leading to a review of all plans for the immediate use of the new campus. Dr Darlie O Koshy took premature relief and moved to a new assignment in New Delhi. Akhil Succenna was given temporary charge of Officiating as Director in October 2008 and the Governing Council set up a Search Committee to find a new Director for NID. The process took several months and after a process put up three names to the Government for its final decision.

Image 10: Pradyumna Vyas being welcomed by faculty, students and staff of NID in the presence of Salman Haider, Chairman Governing Council of NID and Mahesh Korvvidi, COO of Design Business Incubator at NID at a community function of samosa and tea on the NID lawns.


We now have a new Director in place with the appointment of Prof Pradyumna Vyas as the second in the new series as Director at NID and eighth in the line of all Heads of Institute if we include all Executive Directors, Acting Directors and the Directors who have presided over the affairs of the Institute at Ahmedabad over the years and this excludes Gira Sarabhai who was the defacto Head of NID in her capacity as Chairman of the Internal Management Board in the early years of NID. There is now a new hope amongst students and faculty and they have been vocal in expressing their hope in looking forward to a period when design will once again be given the importance that is due both within the Institute as well as across India in the 230 sectors in which it is needed today. Prof Pradyumna Vyas had a session with the faculty where he talked about consolidation and the need to put together a comprehensive history of NID to make visible the 50 years of efforts at the Institute and I do hope that this will be something that the country can be proud about. We need our alumni and our former faculty to participate in this effort and if we can use this initiative to also map out the contributions of our alumni and graduates it would provide a platform from which design can be brought to the focused attention of Government and Indian Industry in order to bring it on par with science, technology and management after having languished on the back burner for 50 years since the Eames Report. 50 years on it is a good time to reflect and build the seeds for the future of Design for India.

Notes:
Chairman of Governing Councils at NID
1. Gautam Sarabhai - Oct 1961 to Feb 1974
2. Pupul Jayakar – March 1974 to June 1978
3. B G Verghese – July 1978 to June 1981
4. Shrenik K Lalbhai – July 1981 to June 1984
5. Prof. Yash Pal – July 1984 to June 1990
6. H Y Sharada Prasad – July 1991 to July 1994
7. Hasmukh Shah – August 1994 to June 2005
8. Ajai Dua (IAS) – January 2006 to February 2007
9. Salman Haider – March 2007 to date

References:
1. Charles and Ray Eames, The India Report, Government of India, 1958 (download pdf 359 kb)
2. Gautam Sarabhai, “National Institute of Design: Internal Organisation, Structure and Culture, NID, 1972 (download pdf 357 kb)
3. National Institute of Design, “National Institute of Design Documentation 1964-69, NID, 1970 (download pdf 25 MB)
3. Romesh Thapar, “Report of the Review Committee on the National Institute of Design” NID, February 1974
4. National Institute of Design, “Ahmedabad Declaration on Industrial Design for Development: Major Recommendations for Promotion of Industrial Design for Developemnt”, UNIDO-ICSID INDIA 79, NID, 1979 (download pdf file 11.1 mb)
5. National Institute of Design, “25 Years of Design Service: 1961 to 1986 – The Trainers” A poster of 43 faculty profiles from NID, NID, 1986 (download pdf 490 kb)
6. Kamla Choudhury, Report of the Review Committee on Future Directions and Forward Planning for National Institute of Design, August 30, 1989, NID, 1989
7. Ashoke Chatterjee, R K Bannerjee and Neera Seth, “40 Years of NID” (an unpublished draft manuscript), NID Publications, 1998.
8. National Institute of Design, “NID Milestones: 1961 to 1997”, NID, 1998 (download pdf file 2.1mb)
Design for India: Prof. M P Ranjan
9. Milestones on the NID website ; 1961-1970 ; 1971-1980 ; 1981-1990 ; 1991-1997; 2000-2001 ; 2002-2003 ; 2004-2005; 2006-2007 ; Integrated Design Services 2001-2005 Note these links to NID website are now disfunctional since NID has changed the links or dropped the items from their website.

 
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