Significant Landmark: 100,000 page views

Design for India on One Lakh hits

Design for India_Prof M P Ranjan

Image 01: Google Analytics data on blog traffic to the Design for India blog with source and volume of traffic.

The blog traffic on ‘Design for India” has crossed a significant landmark with the clocking up of 100,000 page views a couple of days ago. This has been accomplished by 58,500 visits from 45,000 visitors from 106 countries and over 4,900 cities across the world.

In India we have had over 32,000 visits from 119 cities with Ahmedabad, Bangalore, Delhi and Mumbai topping the list of visits and visitors. The next country is the USA with 11,600 visits from 52 States and 2300 cities joining the list. The United Kingdon comes in third with 2,500 visits from 358 cities. Canada, Australia, Germany, France and Italy take the next five places on the list.

Design for India_Prof M P Ranjan

Looking back : Visitors to Design for India

One and a half years on, looking back at the stats of visits, visitors and page views on the Design for India blog.

Prof M P Ranjan’s papers

Image 1: Graph of visits, visitors and page views on the Design for India blog over the past 18 months.

As the year 2008 winds down with a sharp fear of worldwide recession that has been sweeping the global financial markets we have a chance to look back at the year that was in the context of this blog about Design for India. Design it seems is drawing growing attention from around the world and in particular Design for India has shown a growing trend in terms of visits, visitors and page views that have been clocked over the past 18 months that this blog and its visitors have been actively monitored across a few parameters of interest.

Image 2: Visits to Design for India from 115 cities across India.

Where do the visitors come from?
The single largest block is from India and I am happy for that since it tells me that interest in design is growing in India and that internet users too are getting to visit a site about Design for India. However it is a bit disturbing that most of these visits are from the major metros although there is still an unaccounted set that could be coming from small towns these do not show up in the Google Analytics view of cities from which the traffic is seen. 115 cities in India have accounted for 23,878 visits and bulk of these came from Ahmedabad, Delhi, Bangalore, Mumbai, Chennai and Hyderabad. Going down the list of cities it is gratifying to see small towns in remote areas listed and we do hope that the message from this blog will reach more schools and workplaces across India where it really matters in the year ahead.

Image 3: Visits from 52 regions of the USA.

The second biggest block of visits comes from the USA and all 52 Regions have shown visitor traffic of 8268 visits and here California, New York, Illinois, Texas and Florida rake in the major share as the top five regions for visitors to the Design for India blog. These 52 regions include as many as 1943 cities with Los Angles and its suburbs, New York, San Francisco and Chicago contributing the largest number of visitors from the USA.

Image 4: Visits from 153 countries across the world with India and USA as top sources of visitor traffic to this blog.

The worldwide picture is also showing some interesting statistics. 42,511 visits have come from 153 countries with India topping the list at 23,878 visits, USA at 8,268, UK at 1,738, Canada at 744, Australia 578, Germany, 480, France, 384 followed by Italy, Netherlands and Switzerland. The city count amongst the top countries are as follows: UK from 296 cities, Canada from 127 cities, Germany from 149 cities and France from 121 cities, and so on.

The top pages visited are listed below and in all 72,071 page views have been recorded across the 105 articles posted on this blog over the past 18 months.

1. Mayo Clinic Sparc and IDEO Design – 1,186

2. Ginger: Design of Smart Hotel Chain – 1,169

3. Herman Miller and Vitra in India – 1,157

4. Bamboo Mat Boards from IPIRTI - 948

5. LEGO: Toy for all ages - 926

6. Rainwater Harvesting: FURAAT Systems - 919

7. Handmade in India: Handbook of crafts of India - 910

8. Charles and Ray Eames: Legacy in India - 908

9. Jewellery and Retail sectors in India - 832

10. Making of Design Entrepreneurs in India. - 668

11. KaosPilot: A Business School that teaches Design - 651

12. IFA: Bamboo exhibitions in Stuttgart and Berlin - 643

I look forward to an active period of design use ahead in 2009 that starts from tomorrow and I wish all the visitors a

Very Happy New Year

We also wish that this kind of design use will be supported by sustainable models which is the theme for the World Economic Forum in January 2009 at Davos for which we have just concluded a series of workshops and charettes on sustainability through which we hope to reach out to the policy makers in industry and governments across the world. Design for India and design from India will, I hope, make an impact across the world in the days ahead.

Prof M P Ranjan’s papers

10 months of Design for India: Google Analytics view

Ten months of visitors on the Design for India blog: Google Analytics view

It is interesting to be able to look back and see how the blog has been used, something that is difficult if not impossible to do with print based publications. We write papers and books with the hope that someone would read them but we would never really know. However with the blog space the scene is quite different, we get instant feedback, and in many cases actual contact with the readers.

So looking back over the past 10 months of blog activity using the Google Analytics tool has shown an interesting pattern of visits, visitors and interest areas which is useful feedback for the author.

In the past ten months the activity to the blog has been steady with a few peaks but otherwise a steady stream each day. Globally we now have had over 17,000 visits from 12,000 visitors from 116 countries and 1800 cities and from India we have had 9900 visits from 76 cities, with the metros leading the pack. It is gratifying to see as many as 30,000 page views over this period. This still makes me wonder why the penetration of design ideas in India still very low indeed and we will certainly need to devellop strategies to reach a wider audience here in India. The National Design Policy should perhaps focus on broadening the base for design use in India and not just restrict its reach to the metros and a few big cities. The real impact will be seen only when the use of design reaches the masses across India and in as many as 230 sectors of our economy

The Mission Statement posted on 14th July 2007 is quoted below

"Design is a powerful force that shapes culture and it is a professional activity that is beneficial for both community and business alike. This blog is for all those who are interested in exploring these wider manifestations of design as a critical human activity and would like to shape its application across all human cultural and economic activities. Design uses all of human knowledge and is informed by the deep sensibilities developed through skillful and playful exploration of nature and the human spirit. It is a responsible activity that is driven by value systems of culture and society which are beneficial for sustainable and equitable existance of the planet earth and its inhabitants. Design is an intentional activity that generates value and in its processes it uses the creative potential of the actors to build a better future for all. This blog primarily focuses on issues and concerns in India but would be open to cooperate and engage with all other like minded groups in achieving the larger objectives of the blog."

While the focus is on the Indian dimension we are eager to discuss all other global development perspectives that may have a bearing on the promotion, support and use of design in the Indian context. Both this blog and the discussion list will be coordinated to facilitate easy archiving and dissemination of the posts as we go forward with our efforts to meet the objectives of this blog.

Quarterly Review: Google Analytics view after three months

Quarterly Review: Google Analytics view of visitors to the Design for India blog after three months
Image: Google Analytics map view after three months
Image: Google Analytics Dashboard with daily flow of visitors
Image: Google Analytics map of India with traffic for the past three months
In the past three months the activity to the blog has been steady with a few peaks but otherwise a steady stream each day. Globally we have had 4407 visits from 3041 visitors 561 cities and from India we have had 2653 visits from 38 cities. This makes me wonder that the penetration of design ideas in India is very low indeed and we will need to devellop strategies to reach a wider audience here in India. The National Design Policy should focus on broadening the base for design use in India and not just restrict its reach to the metros and a few big cities. The real impact will be seen only when the use of design reaches the masses across India and in as many as 230 sectors of our economy.

The Mission Statement posted on 14th July 2007 is quoted below
"Design is a powerful force that shapes culture and it is a professional activity that is beneficial for both community and business alike. This blog is for all those who are interested in exploring these wider manifestations of design as a critical human activity and would like to shape its application across all human cultural and economic activities. Design uses all of human knowledge and is informed by the deep sensibilities developed through skillful and playful exploration of nature and the human spirit. It is a responsible activity that is driven by value systems of culture and society which are beneficial for sustainable and equitable existance of the planet earth and its inhabitants. Design is an intentional activity that generates value and in its processes it uses the creative potential of the actors to build a better future for all. This blog primarily focuses on issues and concerns in India but would be open to cooperate and engage with all other like minded groups in achieving the larger objectives of the blog.

A discussion list has been set up on googlegroups to facilitate live discussion on areas of mutual interest and to build a community of shared concerns about design and its use for India. The design-for-india@googlegroups.com list on googlegroups is moderated to encourage and facilitate a sustained dialogue about the scope and impact of design across all the 230 sectors of the Indian economy. While the focus is on the Indian dimension we are eager to discuss all other global development perspectives that may have a bearing on the promotion, support and use of design in the Indian context. Both this blog and the discussion list will be coordinated to facilitate easy archiving and dissemination of the posts as we go forward with our efforts to meet the objectives of this blog.

The moderator's home page can be viewed at this link Prof Ranjan's website"